PopupView is hosting a digital nature trail around Manchester City Centre launching in June 2020
The Digital Nature trail is a fun day out exploring Manchester and its environs using the PopupView app to find 3D digital artworks inspired by nature. Visitors to the city download the app and follow the map to find and reveal the artworks using ‘trigger images’ located at different venues across the city.
By hosting images for the trail, venues can take advantage of the PR generated by the experience, increased footfall to their premises, social media buzz about the experience whilst also raising awareness about the value and beauty of nature.
The first release of the digital trail is open to 20 venues. We are taking expressions of interest until 27th March after which we will select venues that work well together as a walking trail. More details on venue package